Africa’s leading sports and digital entertainment company – BetKing has officially announced its entry into the Ghanaian market with a high-level stakeholder event.

The event, held at MultiChoice Ghana Limited on Saturday, 6th August 2022, had in attendance the Head Policy for the Ministry of Youth and Sports, Mohammed Sannie Adams; Commissioner for the Gaming Commission of Ghana, Peter Mireku and former Black Star players such as Samuel Osei Kuffuor, Asamoah Gyan, John Paintsil.

The event presented an opportunity for BetKing to convey its commitments and plans to be the entertainment and betting platform of choice in the country by providing customers with trusted products, incredible odds, and fast pay-out time offers. Through this expansion, BetKing aims to not only provide Ghanaians with a credible and reliable sports betting platform but also intensify local efforts designed to positively impact lives within communities they operate and beyond.

In his opening remarks, the Managing Director of Kingmakers, Gossy Ukanwoke, explained that with BetKing’s foray into the Ghanaian market, the company continues to focus on its strategic intent to be a leader in sports and digital entertainment in sports entertainment in Africa.

“As a company committed to expanding the growth of Kings and Kingmakers in Africa, we are thrilled to unveil our presence in Ghana and provide an opportunity for sports lovers across the country to experience #ThatBetKingFeeling.

“We see this as an exciting opportunity to positively impact and contribute further to local communities in Africa through our ongoing social responsibility initiatives. Whilst today shows that BetKing is a strong force in Africa, currently serving over 2 million customers and still growing, it further signifies our drive as a company to improve the quality of life of individuals, and to make an impact in communities where we operate”.

Managing Director of BetKing Ghana [Ryan Moore], spoke on the company’s vision for the Ghanaian market:

“Our vision for the Ghanaian market is to provide a trusted platform that delivers value to our customers and partners. At BetKing, we believe everyone is a king and it reflects in everything we do, specifically speaking to how we engage the communities we invest in.

“In less than six months of operations, we have recorded notable strides and have an active base that trust and rely on us for their betting activities. Our fast cash out, which gives our customers full control over their bet; accumulator insurance, competitive Odds Boost, and ability to assure customers by working with a credible partner have accounted for our success so far. We look forward to engaging customers with exciting activations and offers with this new football season and the upcoming World Cup, turning the thrill of a play into a real win.”, added Ryan Moore.