By James K. Attaglo Wilson
American hip hop, pop, dance-pop group, Black Eyed Peas will perform at the finals of the 2016/2017 UEFA Champions League at the National Stadium in Cardiff, Wales on Saturday, June 3.
Made up of; will.i.am, apl, de, ap, Taboo, and singer Fergie the group gained prominence in 2003 with their first major single “Where is the Love” which topped the charts in 13 countries across the globe.
The Black Eyed Peas is undoubtedly one of the world’s best-selling groups of all-time, having sold an estimated 76 million records. According to Soundscan, the group hit over 42 million sales at the end of 2011.
Confirming their participation will.i.am said:
“We’re planning an unforgettable show,” said will.i.am of The Black Eyed Peas following the announcement they will perform at the UEFA Champions League final opening ceremony.
The final match between Juventus and holders Real Madrid will be aired in more than 220 markets. Football fans in the stadium and around the world will enjoy a fantastic and upbeat performance in the showpiece fixture of the European club football calendar.
“We’re planning on harnessing the excitement of the fans in the stadium, and all those tuning in to the UEFA Champions League final,” said will.i.am of The Black Eyed Peas. “As football fans ourselves, we know how much this game means to those watching from the stands, their homes and with friends. This performance means just as much to us. We’re planning an unforgettable show.”
Guy-Laurent Epstein, marketing director of UEFA Events SA, added: “We are thrilled to be collaborating with our partner Pepsi on the opening ceremony of the 2017 UEFA Champions League final. Pepsi has long experience in bringing music and sport together and, in this respect, UEFA is excited to have The Black Eyed Peas performing in Cardiff.”
PepsiCo initially joined forces with the UEFA Champions League in 2015. Pepsi will create a global stage as part of the UEFA Champions League final for the second year running, after the memorable opening ceremony spectacle offered by Alicia Keys prior to last season’s decider in Milan.
This article was first published on the UEFA website.