As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.
Other instances are not quite as sly.
Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.
In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.
That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.
Source: Dane Carbaugh| NBC Sports