The most trusted telecommunication company in Ghana, MTN has renewed its sponsorship with the Ghana Football Association in relation to the FA Cup to another three years at the cost of Four Million Ghana Cedis [GHC4,000,000.00].
The package includes an annual sponsorship amount of One Million Ghana Cedis [GHC1000.000.00], Twenty Thousand Cedis [GHC 20,000.00] for the ‘Man of the Match’ prize and MTN products worth Three Hundred And Ninety Ghana Cedis [GHC390,000.00].
Speaking at the contract renewal, Chief Marketing officer for MTN – Mr. Noel Kojo-Ganson opined that MTN is delighted to use football as a conduit for its customers to entertain themselves.
“As a company that connects people, we are happy to use football as an avenue for our customers to entertain themselves and rejuvenate.
“We therefore are confident that the ensuing benefits of the revival of the game will go a long way to strengthen the existing football clubs, unearth more talents, drive competition and make Ghana football the envy of Africa.”
The relationship between the GFA and MTN began in the 2010-11 season with the aim to revive the FA Cup competition which had then been off the football calendar for a decade.
Since the first agreement, the parties have renewed the sponsorship on two occasions – 2013 and 2017 at a total sponsorship package of GHC1,100,000.00 per year [that is GHC800,000 cash and GHC310,000 MTN Recharge cards/products].