Ghana Premier League giants Accra Hearts of Oak have unveiled their new brand identity ahead of their 107th-anniversary celebrations on November 11, 2018.

The Phobians in a statement signed by their Communications Manager, Kwame Opare Addo say their new brand identity includes primary and secondary Club badges as well as several versions of a wordmark paying homage to the club’s “Phobia” nickname.

“The new badge is an evolution of the existing mark paying careful attention to honor the sacred elements of the club’s history, including the oak tree, rainbow colours and the founding year of 1911. The secondary badge adds the Latin phrase, “virtutem praestate” for select corporate uses,” the statement said.

“That said, in order to thrive in this new digital era, we needed an identity that was cleaner, more dynamic and a symbol of the club’s future ambitions,” Chief Executive Officer Mark Noonan said of the new badge.

The club worked with UK-based teamup, a global leader in sports brand and consulting, on the new design.

Teamup has worked with sporting brands such as Arsenal, Celtic FC of Scotland, Tottenham Hotspur and Under Armour.