The Ghana Football Association [GFA] has pledged its support to the Accra Metropolitan Assembly towards the city’s beautification drive dubbed #AccraforArt.
The initiative launched in 2019 is aimed at beautifying the capital city to curb the indiscriminate posting of bills on public walls and to promote tourism.
In order to realize this dream, the Mayor of Accra, Hon. Adjei Sowah and the Assembly is working with a team of graffiti experts to get the project done.
At a meeting with the leadership of the Accra Metropolitan Assembly at the City Hall in Accra, on Friday July 24, the GFA President – Kurt E.S Okraku proposed to the Mayor that his outfit could use the Premier League platform among others to position its brand since football permeates through every facet of the Ghanaian life.
“From day one, we have been looking for ways to build very good relationships with state and private institutions because football cannot be managed in isolation. Football, as we all know, is the passion of the nation and it permeates through every facet of our life.
“The football platform is huge and AMA can harness the potential on the football platform. AMA also has a huge platform where the football industry can also harness its potential and we think that we can do something together.
“From your side, we believe you do engage the community a lot and you can use the football platform to do so. We use TV a lot and if you are embarking on educational campaigns you can use the football platform. We are strong on social media as well. It is a win-win partnership we are looking for. You can use our Premier League platform in your brand positioning,” he added.