Four-time Olympic gold medallist – Simone Arianne Biles has ended her partnership with its sponsors – Nike to join Gap’s Athleta, the Wall Street Journal announced today.
The most decorated American gymnast in history [Biles] after agreeing the deal said Athleta aligns with her values:
“I felt like it wasn’t just about my achievements, it’s what I stood for and how they were going to help me use my voice and also be a voice for females and kids,” Biles told WSJ.
“I feel like they also support me, not just as an athlete, but just as an individual outside of the gym and the change that I want to create, which is so refreshing.”
“Now that I’m older and kind of in the world a little bit more, I see and I know and I learn and I grow from things, so to partner with Athleta, I think they stand for everything that I stand for,” she added.
Biles, a thirty Olympic and World Championship medallist and the world’s third most decorated gymnast, behind Belarus’ Vitaly Scherbo and Russia’s Larisa Latynina will now join fellow American athlete – Allyson Felix [who signed with Athleta in 2019] at the female-forward company.
Founded in 1998 and branded as “by women for women.” Athleta’s workforce is 97% female, it said, and the company is focused on diversity, inclusion and representation for all.